Whoo! Nice to bring back with The Entrepreneur series with this interview! I got talking with Francine Adeoso, CEO/Creative Director at makeup-artist Aberdeen, and mother to a most beautiful daughter!
D Fairy GodSister: Hey babe, welcome to The Entrepreneur! Would you tell us three reasons you think your business stands out from others?
Francesca: Hello Fairy GodSister! Being in the beauty industry you have to be dynamic and grow with the times. Sadly some artists get left behind because of this. My business is fashion/trend aware yet tailored to every individual, plus it’s fun and very educating.
D Fairy GodSister: What do you mean by ‘grow with the times’?
Francesca: Today the beauty industry has grown immensely. Cosmetics aren’t what they used to be just 10 years ago. Competition has made it that there are a variety of ways to look and feel beautiful; keeping up with these new techniques, products and upcoming companies is how I grow with the times. Your style has to evolve like the industry you’re in.
D Fairy GodSister: Have you always wanted to be involved with cosmetics and make up artistry or you just dabbled?
Francesca: Well I’ve always considered myself artistic, not on paper I’m afraid, but in my expression and way of life generally. I’ve always been ‘artsy’. Makeup however was a different ballgame. But I found it was one thing that came naturally to me. It never seemed like a chore or task it just flowed. I started experimenting on myself as most artists do and when I discovered I loved makeup, the journey began. So it was just a dabble in the end I guess or fate as I always say.
D Fairy GodSister: You seem to have a thing for bridal makeup. Is that what you’re most comfortable with?
Francesca: Funny enough that was the real dabble. I’ve always been more of an editorial artist. I love the freedom of expression that comes with that. It’s creative and most times I discover a lot about artistry, my products and myself after a shoot just because you get to work with other people. However when I moved to Scotland I decided to do more bridal work. I’m in love with the bridal atmosphere, its unrivalled. The fact that you get to spend that time with someone on such an important day of their life is always humbling to me. I love the transformation, and you feel more rewarded when you see how happy you’ve made a bride on such a day. It’s lovely experience.
D Fairy GodSister: What’s an editorial artist?
Francesca: Editorial shoots are mainly what I enjoy. A common misconception is the term an editorial artist. The gig is what is editorial not the artist. In an editorial shoot you’re not just showcasing the makeup or clothes etc. You’re conveying more of a theme or a story as opposed to a beauty shoot, which enhances the models features, or fashion makeup that should enhance the fashion being showcased not distract from it. So an editorial shoot could have an avant-garde or androgynous theme. So when I say editorial artist I’m referring to the type of work I not necessarily the type of makeup.
D Fairy GodSister: New knowledge, thank you! Do you think the market is saturated? Like, everyone is a makeup artist these days?
Francesca: Hahahaha, well it seems that way for sure. But I always say as long as you enjoy your craft and you’re willing to invest time and effort to it then do. There’s enough room for everyone! What I’m not a fan of is waking up one morning, doing a friend’s makeup and bam! You call yourself a makeup artist.
D Fairy GodSister: Lol! Shutting down now, how do you cope with being an entrepreneur and a mother?
Francesca: Oh wow, I could write a book on this one! But I can honestly say that having a supportive husband makes my life and work an enjoyable balance. I don’t feel that either aspect suffers. It’s hard and requires a lot of love to set up a business on your own but it’s worth it. I am the very first example of a working mum that my daughter will see so I have that ringing in my ear everyday. I aim to pave the way for her, be a great example and most of all show her that her dreams are achievable, just like my husband has taught me.
D Fairy GodSister: Awww…. Bless you! Do you find yourself trying out stuff on her?
Francesca: Well, he watches me a lot and she’s at that age where colours excite her. But no, not yet. She’ll only try on my lipsticks from my kisses *smile*
D Fairy GodSister: You’ve been great Francesca! Any final words? Messages to your fans?
Francesca: awww thanks love! My final words would be ‘you are your brand’. Don’t act a certain way and think it won’t be transferred to your brand! Be patient and start out right, it’s harder to re-brand after selling yourself short or making a wrong first impression. And finally be kind! No matter how brilliant or pretty you are no one would care about that of you are mean!
D Fairy GodSister: Thank you Francesca!
Francesca: Awww thanks love and thank you for the opportunity, I enjoy chatting to you as always. Hugs!
- 10 Things Every Woman Should Know (naturalbeautyatanyage.wordpress.com)
- Clean Editorial Looks (makeupdoccasion.wordpress.com)
- Bridal Eyeshadows (makeupmagicuk.wordpress.com)
- Makeup Artist in the Making (byceleste.wordpress.com)
- Building Your Makeup Kit (maybellinequeen.wordpress.com)