So I’m totally excited about this little project I’ve got going this month, which is opening up my blog to 31 people, every day of this month! What they’ll talk about is here, and who better to start with than my friend, brother, and boss, Chude Jideonwo!

I learnt the truth about the road less travelled

My name is Chude Jideonwo, I am Nigerian, and I run an innovative media company that seeks to empower an evolving generation – of Africans. Which is pretty frightening sometimes, because I always knew I would be a journalist, but I never thought I would be flying without wings – as an entrepreneur.

This has been a remarkable year – remarkable because it threw up the kinds of battles I had read about but never quite understood. Just last year, a dear friend of mine had said to me ‘You haven’t even started. No one has really stolen your money and run away, betrayed you so deeply, you can’t imagine it. When that has happened, come back to me, I will know your journey has started.”

I said ‘God forbid’, as I am wont to, but she had insisted – God won’t forbid this, it is the way He has made the world.

I haven’t quite experienced to the scale that she speaks, and even till now my request to God that stands as my response to the thought, but I have come to a depth of understanding of what she spoke about.

This is the year that I have fought battles I never thought I would, faced moral, financial, personal conundrums I never thought I had the capacity to, opposition I didn’t think one man should face, human conduct that tested my ideas of all that is good, and many times when even I questioned my motives in the face of the odds.

I have learnt long ago to sit still and keep calm when all I want to do is scream; to keep my calm when the stakes are higher and not ever to be moved by the emotions of the moment when the vision is a longer one. This year, the limits of that lesson were tested.  Sorely, they were tested.

I learnt early that the road I have chosen will be rough, that the desire to do new things, to break a few of the rules, to change the course of things as we have met them or as we know them, to conquer my inner introvert, and my natural comfort with the status quo, and move beyond that with which I am comfortable. But no one prepares you for the twists and turns of that road. And, I found out, even you cannot prepare yourself enough. Not even if you can see into the future.

In an interview with the Financial Times a few weeks ago, Africa’s richest man, Aliko Dangote spoke of the fear that gripped his heart as he begun a new venture. How so frightened he was that he had made a mistake that he could not eat, could not sleep, could hardly move.

I dare not compare myself with such a man, but on my level I have experienced just that kind of fear, of despair, of gut-wrenching second-guessing, of a desire to turn back and run to that which is normal, and usual, and comforting.

But then I know only the road less travelled would give me joy. And, with a mix of excitement and trepidation, I realize that, because of this; because of the life I have chosen to live, this roller coaster will not end, it cannot stop.

I see men who have already done it all; who have lived a million lives but yet face obstacles so steep you wonder why they do this. And I realize, each time, there are more trials, more temptations ahead – more excruciating decisions to make, more disappointment and pain I must build the capacity to absorb, more difficult actions to be taken, nights and days spent alone in contemplation.

But I will have it no other way, and I would do none of it differently. Because to arrive at great summits, one must endure great journeys – with great girth.

My journey, in fact, has just barely begun. And I am excited at the prospects!



  1. […] DAY 1: The first in the ‘a post a day’ series – Chude Jideonwo (fairygodsister.wordpress.com) […]


  2. […] DAY 1: The first in the ‘a post a day’ series – Chude Jideonwo […]


  3. […] DAY 1: The first in the ‘a post a day’ series – Chude Jideonwo […]


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