Just did a short form post of this on Facebook but the matter hasn’t fully left my spirit so I thought I would come here and elaborate a little bit. I’m talking about advocacy and how some people believe (obviously erroneously) that they have a right to your beliefs and consequently social media posts.

So, someone posts about something and instead of identifying with it and moving on, or disagreeing with it and moving on, you come with, “but you did not talk about XYZ.”

For starters, this is absolute nonsense. I have very little patience for it. Nigeria is beset with so many issues everyone should be speaking about stuff, and all the time too!

Like, who has the register for what people should speak up about? Who made anyone the keeper of advocacy topics? And how does speaking (or not speaking) about one issue take away my right to speak about something else?

I am one person. I am somebody, but I am not everybody. The issues that affect me or I’m passionate about might not be the ones that awaken your activist bones. That‘s fine. The issues bothering me today might bother you tomorrow, and vice versa. That’s fine too.

This entitlement to the content people post on their personal social media profiles is silly, and the reason why Nigeria is what it is today. We talk about social media giving us a voice, yet refuse the individuality and ripple effect it affords us when we speak up. So confusing.

So we consciously or unconsciously ‘select’ people who should somehow know what we’re interested in, and talk about only those things. Otherwise, we heckle them. We outsource our civic duties and responsibilities to a select few, then cry when the monsters we’ve bred come of age. Sigh.

I read about a person who started #DistractionFreeFridays with a friend to get people to commit to driving without their devices on Fridays. We’ve seen hashtags like #SaveBagega, #NotTooYoungToRunBill, #CommonWealth4Peace, even #BBNaija. Do we tell one set of people to stop using the internet because we don’t subscribe to their hashtag? No. Live and let live. Advocate and let others do so.

You want to talk about female genital mutilation? Do it. Child marriage? Already. ‘Grasscutters’ and the other aberrations going on in the North East? Make it louder for those in the back. Audu Maikori and Elrufai’s sudden preoccupation with him? Go for it.

Whatever you want attention drawn to, start it. Gather information, and share it in ways that will resonate with people. Create a plan detailing what message you want to get out, who your target is, and what you want them to do when they’re aware of your messaging. Craft your messages in simple language, think about graphics if you can (the diversity of content is great and images are awesome as far as shareability is concerned). Sell your idea to your friends and get them to put it out for you at times when you know your audience is online, and keep posting/publishing. As it resonates with people, they’ll like, share, repost, retweet, whatever. And hopefully, they’ll take the commensurate offline action.

Here’s to your success, and leaving others to use their social media the way they want to.

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