Posts Tagged ‘Ivory Coast’

Do you know what the ‘veil of ignorance’ is?

It’s a theory advanced by Philosopher John Rawls that strives for fairness, justice, and absolute neutrality in governance.

Rawls ‘Theory of Justice’, now one of the primary texts in political philosophy says, “no one knows his place in society, his class, position or social status, nor does he know his fortune in the distribution of natural assets and abilities, his intelligence and strength, and the like”.

Big grammar to the side, imagine you had to create laws for Nigeria, like create a new social contract we’d all have to abide by. Applying the theory of the veil of ignorance means that you would remove (or at least try to remove) all your personal prejudices – no knowledge of your sex, race, nationality, individual tastes and leanings – meaning that your laws/contract will be for a class of people who are all free, rational, and morally equal.

Ignorance of self, however difficult, is essential, and every good leader must remove himself from the equation when making laws, presiding over issues, or meting out punishments for wrongdoing otherwise our natural biases kick in, and we… make a mess of things.

This was one of the theories we had to get through in this workshop, and it made me think, a lot!

Away from the serious stuff, here are a few other things I learned on this trip. So, here, I don’t I opened doors more than thrice or so. There’s always someone (a guy) to open a door! And it wasn’t just workers at the hotel or anything, pretty much everywhere we went, guys just opened doors, and held them open! Was really nice to see. Chivalry isn’t dead now, is it?

Another thing? French. I mean it’s like duh, what else would be spoken in a francophone country but dang! There’s pretty much nothing else! I learned French in 2007 (actually have a diploma in the language), and I have a darling mother who is fluent (actually worked as a translator for a church a while ago) but somehow, English swallowed it up, and all my plans to take an intensive course have remained plans.

Anyway, the morning of our first session, I needed to iron a blouse so I rang reception and asked for laundry service. The voice on the other end said, “d’accord”, which is ‘okay’ and so I thought someone would show up. Twenty minutes later, I rang back and regurgitating all the French I remembered, said I needed to iron my blouse. Someone was at my door in two minutes!

Therefore, throughout the time I was there, it was French o. Like, my mom would have been proud, and thoroughly amused. I remember when she used to speak French to me; I’d reply in English and she’d say I wasn’t helping myself. Well!!

And then the guys fluent in both languages? Sexy. Seriously, I’m going to take a class (or classes), and bring myself up to speed biko. It’s a matter of national importance at this point!

How could I forget that the day we went to the market we had boiled corn and it was incredible? Oh so incredible that we had to take pictures of ourselves eating it in the streets!!

From left to right, there's Gambia, Liberia, South Africa, and Nigeria represented in the corn fest! Love it!

From left to right, there’s Gambia, Liberia, South Africa, and Nigeria represented in the corn fest! Love it!

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See my side eye with the corn… Lol…

What else? There are eggs in pretty much every meal, and on sale in every shop. For example, when we went to the little market there were guys selling airtime, and eggs. Who does that? Lol. But you have to give it to them with their foods though, top of the line! Go easy on their chili though, they don’t play!

Currency. The naira is of greater value than the CFA, and the best way for me to describe it was I withdrew 60, 000CFA using my GTB card, and just about N22, 000 was taken from my account (including charges). Of course a dollar is circa 500CFA.

What else? Ahh! So when I went for the Nigerian Leadership Initiative FLS (Future Leaders Seminar) at the end of May, my roomie said she lived in Abidjan! So, I got in touch, and she came with tow of her colleagues to take me out!

We ended up at a Reggae lounge in the heart of town… Great, live music, and incredible energy. It was a mix of ‘bougie’, expatriates, and locals, and I thoroughly enjoyed myself. Ivoirians party/hang out a bit differently like Nigerians, especially in their spending habits on outings. For instance, you can buy a half bottle of spirits, wines, or aperitifs. It was so nice to see, cause in Nigeria, what!! You must spend your life’s savings (and maybe even take a loan) to keep up with the Joneses when you hang out, and apparently in most places you can’t take out any bottles of their extremely over priced drinks! Thank you roomie for a great evening!

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Selfie this, selfie that!! I love this shirt! So much history, so much love in it!

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Roomie!!! I have to come back, and soon!!

And then, the morning we were going to leave, the lot of us on the first trip to the airport took tons of photos! Want to see? (not like you have a choice, lol)

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Ndole (green), chili (orangey), lamb, duck, rice (white)

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From left to right – Nigeria, Togo, Djibouti, Benin Republic, moi, and Senegal!

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Ah well, good things come to an end, and I’m writing this from the comfort and familiarity of my room, after eating lunch and playing with my darling nephew. I’m grateful as always for safe travels, for strength (trust me sometimes travelling isn’t the easiest thing), and of course, God’s great favor/grace that qualifies me for these trips/events.

Abidjan was real. Too real! Guess where I’m going next?

**wink**

PS: The links to the first three in this series are here, here, and here!

 

It’s been a while I had an entrepreneur on the blog, and so when I sent @IamuzayAp a message on Instagram and he graciously said he’d give me a few minutes, I was thrilled!

Yusuf Abubakar (Mr Tumi) is a computer engineer, designer, stylist, personal shopper, and a serial entrepreneur. He is a watch ambassador at Ritmo Mundo, and you can find a bit more about him here.

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Ready? Let’s do it!

FGS: First off, thanks for taking the time to chat, and at such short notice! I was going to make the meet and greet you had in London, say hello personally, but I was reminded last-minute of another engagement and there was no way I could merge the two.

Yusuf: The pleasure is mine, we had the event on a short notice so I wouldn’t fault you on that ha, but your keen interest is much appreciated.

FGS: Welcome to the 3, 2, 1 series! Let’s start with your Skype profile message which says, “when I stand before God at the end of my life, I would hope that I would not have a single talent left….” What does that quote mean to you?

Yusuf: it basically means using all the talents we have on earth to the best of our ability based on the fact that when we go back to the creator we won’t need any of those. I want my talent to be part of my access to paradise by helping as many people as I can and doing the best with whatever I have on this earth.

FGS: What are these talents you speak of? Put differently, what gets you out of bed every morning?

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Yusuf: Funny but I don’t see my self as being talented, I only get told I am.. I have been involved in a lot of things all my life. Let’s start from my secondary school days when I came up with a month-long campaign to adopt a class project and my mates laughed at it. The idea was to get parents to adopt classrooms and distribute laptops, tiles, electric blackboards, etc. I pitched the idea to parents on visiting day because it was a boarding school. At the time I calculated that a class would be transformed for about 5million or so. Before I left the school we had almost 7 classes out of twelve adopted and that’s excluding staff room and other facilities!

I have always tried to initiate things on my own; from a promotional event company, to working with a radio station in Leicester. Then I came up with my brand as a university project in 2011 – I love sketching. I may not be as good as I was anymore but that was my starting point of designs.

FGS: Incredible! Tell us about your brand. After the university project, were you totally convinced building a label was what you wanted to do, or was there a turning point moment?

Yusuf: I made a design for our entrepreneurship module and when I posted it online, my mates went crazy for the shoes. It wasn’t even any good based on the quality but they went ballistic so I registered my company immediately!

I got Leon Best to wear my jacket; he was with Newcastle and we were supposed to do a project together; he plays for Blackburn Rovers now. However, Ivory Coast play Tiote Check Ismael of Newcastle United saw my design, liked it, got in touch, and now we’re working together.

FGS: Speaking of football and footballers, how was that connection born?

Yusuf: To be honest I don’t know, I think if your work is good people will come through. I say hard work spotlights the character of people; some turn up their sleeves, some turn up their noses, and some don’t turn up at all.

FGS: Question 3 – If you had three wishes that you were sure would be granted, what would you ask for?

Yusuf: Hmmm. First, I’d wish that Nigerians and Nigerian companies embraced their own, supported other ventures besides music.

Second, I’d wish for checks. Africa has great designers but no product checks, no material checks, size charts, nothing. We need to focus on that.

Finally, I’d want to see bigger companies sponsoring African brands in Europe and supporting their standalone shops like the Christian Dior’s, LV’s, Bottega Veneta’s, Margiela’s, Gucci’s, etc.

FGS:  Awesome!  Looks like it’s all about the brand and the fashion for you; I notice you didn’t even have a private/personal wish!

Yusuf: Ha ha, I thought we were speaking just about the brand.

FGS: Nope, I’m interested not only in the brand, but the person behind it!

Yusuf: My personal wish would be for everyone to be successful… and that one day they could have my statue at Madame Tussauds.

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FGS: Ha ha ha! How many working hours do you have in your day?

Yusuf: To be quite honest I have exceeded my limit but let’s say about 17-19hours.

FGS: out of 24? Or are you one of the select few that have 30 hours in their day? What’s a typical day like?

Yusuf: I don’t think I ever have a typical day o. I could be checking what Forbes is saying or doing a Data Flow Diagram of an app I am working on or maybe I want to travel to a vintage city with a lot of English or any cultural history.

FGS: Question 2 – what are two things that an upcoming fashion designer needs to have to succeed in the business?

Yusuf: Business plan, supportive friends, inspiring environment, finance, work on retail outlet or if you can do it yourself fine, deliver well and deliver great

FGS: Lol, Yusuf I said two o! Do you have a ready to wear collection or you stick to bespoke outfits/couture?

Yusuf: All my stuff is ready to wear. We have our products in Cannes stores at the moment and we’re working on other places. Plus, I’m very easy to contact.

FGS: Cool. What was your biggest challenge with starting the brand?

Yusuf: Finance, support and knowing your target market. Then you need a feasible plan and measurable deliverables.

FGS: So did you have a pot of money when you started out?

Yusuf: nope I just had better networking. if I had a pot of money, my secretary would probably be doing this interview (lol). Truth is everyone has different strategy but money is king we all know this. I’ve been very fortunate.

FGS: I totally understand. It also means I should be grateful you don’t have a pot of money (yet)… Lol. Where’s the place of family in your business?

Yusuf: Family? I like to be discrete with that; I try not to mix them at all

FGS: I understand about that too. Final question. What is the one thing in the world you cannot do without?

Yusuf: wow… let’s say my Laptop, power, Internet; gadgets in general to be honest.

FGS: Lol, Yusuf, I said ONE thing!

Yusuf: Am I safe then to say technology?

FGS: Ha ha ha, that’s a sly answer, but it will do! Thank you so much Yusuf for chatting with me today, I really appreciate it!

Yusuf: The honor is mine, much appreciated dear!

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